The meal kit service is looking to put a bit of a gourmet spin on home cooking, and consequently, if you're looking to expand your horizons a bit, you'll be able to do so with Blue Apron. What Blue Apron may lack in convenience, it makes up for in creativity. And if your main draw to a meal kit is convenience through and through, then HelloFresh is the way to go. Not only is that ideal for the beginner chef, but it's also well-suited for folks who perhaps are in a bit more of a rush. While both Blue Apron and HelloFresh's directions are very clear, it often seems as though HelloFresh's recipes simply require fewer steps. If you're just looking to dip your toe into culinary waters and are beginning to make your way around four burners and an oven, then HelloFresh certainly seems a bit less intimidating. I've found many of HelloFresh's recipes to be a bit more straightforward and easy to follow, which is ideal for the beginner chef. While both are extremely convenient, HelloFresh is more focused on providing meals that are truly no fuss, and as a result, can be ready in just a matter of minutes.īlue Apron, on the other hand, sometimes requires just a bit more prep work or expertise - as a tradeoff, however, you may find Blue Apron's meals a bit more complex and interesting. If we're thinking in terms of pure convenience, HelloFresh is a bit easier to use than Blue Apron.

Blue apron customer service