Track ranking developments to see how your keywords are performing over time.Easily manage your most important keywords (either individually or in segmented groups).You probably don’t need any more persuading but, just in case you do, keyword monitoring helps you: As such, it’s important to monitor your chosen keywords so you can jump on any ranking drops and avoid these fluctuations. Your ranking for specific keywords can fluctuate dramatically, especially if you’re competing in a cut-throat industry. Knowing the terms users enter to find your website is the first step in understanding SERP features and creating a successful SEO strategy that targets intent-heavy, ready-to-buy prospects.īut it’s not all plain sailing. Keywords take into account what real-life people are searching for and help your content show up when they use those search terms. Therefore making it quick and easy to check in on your keyword rankings. DashThis along with the right third-party tool can allow you to easily monitor all your keyword performance and the overall impact of your digital marketing strategy in an easy-to-use reporting tool. Tracking your results is crucial if you want to jump up the search results. Without them, you’re essentially throwing spaghetti at the wall. Keywords are the beating heart of an SEO strategy.

Seeing your brand hit the top spot for a highly competitive keyword is like an actor seeing their name in lights on Broadway.Īnd, for many brands, the easiest way to climb to the top of the algorithm is to monitor keyword rankings, carry out in-depth keyword research, and aim to capture a prime spot in Google snippets.

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